Project Overview
MaxHome is a real estate company that specializes in high-end residential properties. They approached ADBLIZ to redesign their website, which was outdated and lacked the interactivity and functionality that modern users expect. Their website needed to better showcase properties, enhance lead generation, and provide a smoother search experience for potential buyers.
Problems and Needs
MaxHome’s website was difficult to navigate and did not offer the dynamic features necessary for a real estate website. Properties were listed in a simple format with minimal interactive elements, leading to a frustrating user experience. Furthermore, the website lacked effective lead generation features, making it harder to convert visitors into clients. MaxHome needed a site that would showcase their properties in an attractive and engaging way while providing easy-to-use tools for potential buyers to filter and search for homes.
Research and Approach
ADBLIZ’s team conducted extensive research into the real estate market to understand the key features needed on such platforms. We analyzed competitors’ websites, identified industry best practices, and reviewed feedback from MaxHome’s existing customers. Based on our findings, we proposed an interactive real estate platform with an advanced property search tool, a user-friendly interface, and lead capture forms to increase conversions.
Solutions and Results:
ADBLIZ designed a custom, responsive website with the following features:
We integrated an interactive map, allowing users to view properties by location and explore neighborhoods.
The property search tool was enhanced with multiple filters (e.g., price range, bedrooms, amenities) to make it easier for users to find their ideal property.
Contact forms were placed strategically across the site, ensuring that users could easily inquire about properties.
Property listings featured professional images and virtual tours to give potential buyers a more immersive experience.
The result was a 50% increase in site traffic and a 25% increase in the number of leads generated within the first three months of the site’s launch. Users also reported a significantly improved experience navigating the website and finding relevant properties.