Project Overview
GreenGlow is a small organic cosmetics brand that needed help with branding and product packaging. They were launching a new line of skincare products and needed an attractive, cohesive visual identity that would stand out in a competitive market. Their previous packaging was basic and did not reflect their eco-friendly ethos or attract enough attention on the shelves.
Problems and Needs
The client’s old branding and packaging failed to capture the essence of their eco-friendly and luxurious product line. The design didn’t resonate with their target market—health-conscious, eco-aware consumers—and was not visually appealing enough to stand out on retail shelves. They needed a rebrand that would communicate their values of sustainability while also being eye-catching and memorable.
Research and Approach
ADBLIZ conducted market research to understand the aesthetic preferences of GreenGlow’s target audience and analyzed successful packaging designs in the organic beauty industry. We also reviewed competitors’ packaging and branding to ensure that GreenGlow’s new design would be both unique and appealing. A key consideration was making the packaging both environmentally friendly and aesthetically modern.
Solutions and Results:
ADBLIZ created a new logo and designed sustainable packaging for GreenGlow’s products. Key features included:
As a result, GreenGlow received overwhelmingly positive feedback from customers, with many commenting on the elegant and eco-conscious packaging. Sales increased by 30% after the rebrand, and the company gained attention from retailers looking for products that aligned with sustainable values.