Project Overview
FusionTech is a digital marketing agency that specializes in B2B lead generation. They approached ADBLIZ to design and execute a comprehensive social media marketing campaign to increase brand awareness and drive leads for their services. The client had minimal social media presence and needed a strategy that would engage their target audience effectively.
Problems and Needs
FusionTech had not fully capitalized on social media marketing. Their existing profiles lacked engagement, and their content was not resonating with their target audience. They needed a more engaging, consistent, and strategic approach to boost their online presence and generate leads. The company sought a comprehensive social media strategy that would effectively position them as experts in the digital marketing space.
Research and Approach
ADBLIZ started by conducting a social media audit of FusionTech’s current profiles. We analyzed engagement metrics, post performance, and competitors’ strategies to identify gaps and opportunities. Based on the audit, we developed a targeted social media strategy, focusing on creating valuable, educational content that showcased FusionTech’s expertise and provided value to their audience. We also proposed paid ad campaigns for lead generation.
Solutions and Results:
The social media campaign included:
We created a content calendar with a mix of educational posts, case studies, and industry tips to engage FusionTech’s audience.
ADBLIZ ran Facebook and LinkedIn ad campaigns targeting specific industries and decision-makers, driving qualified traffic to FusionTech’s website.
We designed downloadable resources (e.g., eBooks, whitepapers) to capture leads through social media.
FusionTech saw a 60% increase in followers across their social media profiles and a 40% rise in inbound leads within the first month. Engagement rates also improved by 35%, with several posts reaching a broader audience than expected.