Project Overview
EliteTech, an emerging e-commerce company in the tech industry, reached out to ADBLIZ for assistance with their online store. Their previous website was outdated, difficult to navigate, and had a high bounce rate, particularly among mobile users. The company faced challenges in converting traffic into sales and lacked a streamlined checkout process. Their goal was to increase sales, improve user experience, and ensure their website was optimized for mobile users.
Problems and Needs
The primary issue was that EliteTech’s website didn’t reflect their modern and innovative brand. Users found the website hard to navigate, which led to high cart abandonment rates. Moreover, the e-commerce platform was not responsive, leading to a poor experience on mobile devices, a crucial touchpoint for most of their customers. The client needed a clean, fast, and intuitive e-commerce site that could easily convert visitors into paying customers and integrate with their inventory system.
Research and Approach
To tackle this project, ADBLIZ began by conducting a thorough audit of the existing site. We examined the user interface (UI) and user experience (UX) to identify pain points, reviewed analytics to understand where users were dropping off, and researched competitors in the tech e-commerce industry for inspiration. After understanding their customers’ behaviors, we proposed a complete redesign using a mobile-first approach. We focused on enhancing product pages with clear descriptions, high-quality images, and easy-to-use navigation. Additionally, we implemented a seamless checkout process to reduce cart abandonment.
Solutions and Results:
ADBLIZ developed a fully responsive website using Shopify, a platform best suited for their e-commerce needs. Key features included:
As a result, EliteTech saw a 35% increase in sales within the first two months after the launch, as well as a 40% reduction in bounce rate. Mobile conversion rates improved by 50%, leading to an overall increase in customer satisfaction.