Project Overview
FastTrack, a local delivery service, needed a website redesign to make it more user-friendly and improve its visibility on search engines. The previous website was cluttered and hard to navigate, leading to poor user experience and limited search engine traffic. FastTrack also wanted to improve their local SEO and online presence to capture more customers.
Problems and Needs
The old website was not mobile-friendly and had poor navigation, making it difficult for customers to place orders or find relevant information. Additionally, the website had minimal SEO optimization, which hurt its rankings on search engines. FastTrack needed a modern, responsive website that would improve user experience and help them rank higher on Google for local delivery-related searches.
Research and Approach
ADBLIZ performed a comprehensive SEO audit of FastTrack’s website to identify opportunities for improvement. We also reviewed their competitors to understand the strategies they were using to rank well on local search results. Based on this research, we proposed a website redesign that focused on clear navigation, mobile responsiveness, and SEO optimization.
Solutions and Results:
ADBLIZ redesigned the website with the following features:
The site was made fully responsive, ensuring a smooth experience on all devices.
We simplified the navigation structure, making it easier for users to find information about services, pricing, and contact details.
On-page SEO techniques were implemented, including keyword optimization, meta tags, and local listings.
As a result, FastTrack’s website traffic increased by 50%, and they ranked higher in local search results. The company saw a 20% increase in orders within the first month of the redesign.